Why do you add colors to some of your beverages?
Sometimes we add colors to our beverages to offset the natural color loss which occurs from exposure to light, air, temperature extremes, and storage conditions. Sometimes we add colors to correct natural variations in the color of our ingredients. And, sometimes, we add colors simply to make our products even more appealing or fun.

How do I know if one of your beverages has added color?
If colors are added to one of our products, they are listed on the product’s label either by name (i.e. “Yellow 5”) or by group (i.e. “Artificial Colors”).

Are colors safe?
Yes. Like all of the ingredients in our products, the colors we use are fully approved for use in foods by the U.S. Food & Drug Administration.

You can visit ABOUT OUR PRODUCTS to see the ingredient lists for each of our products. These lists will include colors, if they are present in the beverage.

For more information about colors visit:
U. S. Food & Drug Administration